[Download] "Social Marketing and Public Health" by Jeff French * Book PDF Kindle ePub Free
eBook details
- Title: Social Marketing and Public Health
- Author : Jeff French
- Release Date : January 09, 2017
- Genre: Medical,Books,Professional & Technical,
- Pages : * pages
- Size : 18101 KB
Description
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.