[Download] "Social Marketing and Public Health" by Jeff French * Book PDF Kindle ePub Free

eBook details

Title: Social Marketing and Public Health
Author : Jeff French
Release Date : January 09, 2017
Genre: Medical,Books,Professional & Technical,
Pages : * pages
Size : 18101 KB

Description

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.